Privacy Policy
Last Updated: January 2026
Gowerchillis.com ("we," "us," "our," or "Company") operates as an affiliate website providing information and links related to King Casino and other gambling operators. We are committed to protecting your privacy and ensuring you have a positive experience on our website.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, we may collect your name, email address, and other information you provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, device identifiers, and referring URLs when you access our Site.
- Cookies and Tracking: We use cookies, pixels, and similar tracking technologies to monitor user behaviour, preferences, and usage patterns.
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- To analyse Site usage, traffic patterns, and user behaviour through analytics tools;
- To track affiliate commissions and referrals to casino operators;
- To improve Site functionality, design, and user experience;
- To respond to your inquiries and provide customer support;
- To comply with legal obligations and protect our legal interests;
- To detect fraud and enhance Site security.
Cookie Policy
We use different types of cookies:
- Essential Cookies: Necessary for Site functionality and security.
- Performance Cookies: Track usage analytics and Site performance.
- Affiliate Tracking Cookies: Monitor referrals and affiliate commissions from casino operators.
- Marketing Cookies: Support targeted advertising and retargeting campaigns.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can disable cookies through your browser settings, though some Site features may not function properly without them. For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains affiliate links to King Casino, other gambling operators, and third-party websites. We are not responsible for the privacy practices, content, or policies of these external websites. When you click on affiliate links and visit third-party sites, you are subject to their respective privacy policies and terms of service.
We recommend reviewing the privacy policies of any casino or third-party website before providing your personal information or creating an account.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal exceptions.
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to certain types of processing, including direct marketing.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details provided in the Contact Us section.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Contact form submissions are retained for up to 3 years for customer service purposes.
- Affiliate tracking data is retained in accordance with our affiliate agreements and tax obligations.
- Cookies are retained according to their respective expiry dates (ranging from session-based to 2 years).
- Analytics data is retained for up to 26 months.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: gowerchillis.com
We will respond to your request within 30 days or as required by applicable UK data protection law.
This Privacy Policy is effective from January 2026 and may be updated periodically. We encourage you to review this policy regularly for any changes.